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Pay-Per-Click Advertising Services

The way you portray your company to the outside world is heavily influenced by advertising, and the internet era has altered this dynamic. Traditional advertising is no longer enough to draw visitors to your website; you also need to use pay-per-click campaigns that are executed with precision. Since PPC is one of the main tenets of digital marketing, we take great satisfaction in maximising its potential for companies just like yours!

Accelerate sales from paid search with the PPC services that deliver a 25% increase in return on investment. See what our full-service solutions (which include our award-winning team, tech, and strategies) can do by requesting a proposal today!

Pay-Per-Click Advertising Services

From Click to Revenue in Advertising

These days, clicks are a valuable resource that companies are prepared to pay for. A very popular way of driving visitors to your website through advertising is pay-per-click, or PPC for short. PPC is most commonly used on search engine results pages (SERPs, another word you can casually bring up in conversation). You pay a fee (usually around ₹25.00, but it can range from ₹5.00 to ₹80 or more) if someone clicks on an advertisement for your business that appears in their search results and visits your website. A multitude of elements determine the probability that a user will notice and click on your advertisement (don’t worry, we’ll get to that in a moment).
PPC is a great way to enhance the other elements of your marketing strategy. For example, SEO is necessary to naturally increase website traffic through clever web development and high-quality content. The drawback is that it can take some time to monitor its progress and outcomes. You may make up for this by bringing sponsored visitors to your website and receiving real-time data on the effectiveness of your advertising with a solid PPC campaign.
Overall, the most alluring thing about PPC ads is certainly the absolute value that we can provide for your company. A single click can result in a new mailing list subscriber, an appointment being made, a purchase being made, or even a loyal customer if your items or services are being promoted with excellent advertising creative and the landing pages they lead to are performing their magic. Additionally, as paid search ads may increase brand awareness by up to 80%, PPC is an essential tool for amplifying your voice.

Benefits of PPC Advertising

You only have to pay when someone clicks using pay per click!
Select your own target market and focus on what will work.
Get real-time statistics so you don't have to speculate about how well your efforts are performing.
Optimise and make changes while your campaign is running. Don't wait to maximise what is already effective until the very end.
What percentage of users viewed your adverts, filled out a form, called, and clicked through (Click through Rate)? You can gather a great deal of valuable data by running PPC advertisements.
PPC is the ideal addition to any expanding marketing plan. While you optimise your website for organic performance, swiftly generate leads.
Pay-Per-Click Advertising Services

Get Help with Your Pay-Per-Click Advertising Campaigns

Growth can’t wait, so if you need a little help with your PPC ads, check out the free Google Ads Performance Grader. You’ll get an instant report card that evaluates your performance against competitors, and makes clear suggestions to help you get better results.

What are the top PPC advertising platforms?

Several popular platforms offer PPC advertising solutions. Google, Microsoft Bing and Facebook are among the most popular. Different types of ad platforms can show various results in the form of search, display, remarketing, and video (on YouTube or Facebook/Instagram Reels). For the sake of brevity, we’ll focus on the two programs that stand out the most and cover all ad types: Google and Facebook.

Google Ads

Among search engines, Google is the most dominant. It is the most popular thing in the world. For this reason, the costs for paid advertisements through Google Ads are higher.

In order to have their advertisement shown, services provided, product listed, or video promoted on Google, advertisers must bid. On videos, non-search websites (search partners), and mobile apps, there is an option to show advertisements.

The biggest pay-per-click network is Google Ads. With Google handling over 99,000 search queries each second, there’s a very good possibility that your advertisement will be seen by the people you want to reach, leading to a sale or other revenue. Both Fortune 500 firms and small businesses can benefit greatly from Google AdWords.

YouTube

YouTube advertisements are a type of internet marketing that let companies and private users advertise their goods and services on the YouTube network. These advertisements may appear in a variety of ways, such as:

  • Skippable video ads: These ads can be skipped after a certain amount of time, typically five seconds. They can be up to 60 seconds long.
  • Non-skippable video ads: These ads must be watched in full before the main video can be viewed. They can be up to 15 seconds long.
  • Bumper ads: These are short, non-skippable ads that are six seconds or shorter in duration.
  • Sponsored cards: These are small cards that appear on the video screen during the video and contain extra information about the product or service being advertised.
  • Overlay ads: These are semi-transparent ads that appear on the lower portion of the video.

Based on attributes like behaviours, interests, and demographics, advertisers can target particular populations. Cost-per-view (CPV) and cost-per-click (CPC) options are available for YouTube advertisements, with the advertiser being charged each time the ad is viewed or clicked.

Microsoft

Previously known as Bing Ads, Microsoft Advertising is an advertising platform that lets companies and people make and run advertisements on the Microsoft Bing search engine and the Microsoft Advertising Network, a group of websites and applications that Microsoft partners with to display advertisements on.

The platform allows advertisers to build a variety of adverts, including product, shopping, display, video, and search ads. These advertisements, which can be bought on a pay-per-click or pay-per-impression basis, are targeted to particular audiences based on their demographics, interests, and behaviours. In other words, each time an advertisement is clicked on or watched, the advertiser is charged.

Facebook Ads

Businesses and organisations can advertise their goods and services on Facebook by using Facebook advertisements. The advertisements show up in the Stories area on mobile devices, the desktop site’s right-hand column, and Facebook users’ news feeds.

Types of Facebook ads include:

  • Image and video ads: These ads consist of a single image or video, along with a short headline and a call-to-action button.
  • Carousel ads: These ads allow businesses to showcase multiple images or videos in a single ad. Users can scroll through the images or videos to learn more about the products or services being advertised.
  • Slideshow ads: These ads allow businesses to create a video-like experience using multiple still images.
  • Instant Experience ads: These ads allow businesses to create immersive, full-screen experiences within the Facebook app.
  • Collection ads: These ads allow businesses to showcase multiple products within a single ad, with a link to a full-screen view of the products.

Campaigns that target particular regions, interests, and demographics can be made by advertisers. By using this data, Facebook’s algorithm displays advertisements to users who are most likely to be interested in the goods or services that are being promoted.

Instagram Ads

Businesses and individuals can advertise their goods and services on Instagram by using Instagram Ads. These advertisements are shown as sponsored posts, which blend in perfectly with users’ newsfeeds and have a similar appearance to typical posts.

Instagram offers several different types of ads, including:

  • Photo ads: These ads use a single image to promote a product or service.
  • Video ads: These ads use a short video to promote a product or service.
  • Carousel ads: These ads allow businesses to feature multiple images or videos in a single ad, allowing users to swipe through them.
  • Stories ads: These are ads that appear in the Stories section of Instagram and disappear after 24 hours.
  • IGTV ads: These are ads that appear before an IGTV video starts playing.

Based on attributes like behaviours, interests, and demographics, advertisers can target particular populations. Cost-per-thousand-impressions (CPM) or cost-per-click (CPC) options are available for Instagram ads, with the advertiser being billed each time the ad is viewed or clicked.

TikTok

Businesses and individuals can advertise their goods and services on the TikTok app with TikTok advertising. These commercials are meant to be entertaining and imaginative; frequently, they feature well-known TikTok challenges and trends, as well as music.

TikTok offers several different types of ads, including:

  • In-feed ads: These are full-screen ads that appear in the main feed of the app and can be either video or image-based.
  • Brand takeover ads: These are full-screen ads that appear when a user opens the app, and they can be either video or image-based.
  • Hashtag challenge ads: These ads encourage users to participate in a branded hashtag challenge and submit their own videos using the branded hashtag.
  • Branded effects: These are special effects that are created by brands and can be used by users in their own videos.

Based on attributes like behaviours, interests, and demographics, advertisers can target particular populations. Cost-per-thousand-impressions (CPM) or cost-per-click (CPC) models are available for TikTok commercials, with the advertiser being billed each time the ad is seen or clicked.

TikTok also provides a managed solution for larger corporations to manage their campaigns, in addition to a self-service platform for small and medium-sized enterprises.

LinkedIn

Businesses and individuals can advertise their goods and services on the LinkedIn network by using LinkedIn advertisements. These advertisements, which are meant to be seen by professionals, are frequently used to advertise job openings, create brand recognition, and provide leads.

LinkedIn, which is owned by Microsoft, offers several different types of ads, including:

  • Sponsored content: These ads appear in users’ newsfeeds and look similar to regular posts. They can be in the form of text, images, or videos.
  • Sponsored InMail: These ads are sent directly to users’ inboxes.
  • Sponsored jobs: These ads promote job openings and appear at the top of the jobs section of the platform.
  • Display ads: These are banner ads that appear on the right side of the platform and can be targeted to specific audiences.
  • Dynamic ads: These are ads that automatically generate personalized content for each user based on their browsing history.

Based on variables such talents, behaviours, industry, firm size, job title, and demographics, advertisers can target particular audiences. LinkedIn advertisers may choose to purchase their advertisements on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis. The advertiser bears the expense of each click and view of the ad.

In addition, LinkedIn provides larger companies with a managed campaign service and a self-service platform for small and medium-sized enterprises.

Twitter

Businesses and individuals can advertise their goods and services on Twitter by using Twitter advertisements. These advertisements, which aim to reach a large audience, are frequently used to enhance website traffic, create leads, and raise brand awareness.

Twitter offers several different types of ads, including:

  • Promoted tweets: These are tweets that are labeled as “promoted” and appear at the top of users’ timelines or search results pages. They can be in the form of text, images, or videos.
  • Promoted accounts: These are ads that promote a Twitter account and appear in the “who to follow” section of the platform.
  • Promoted trends: These ads promote a specific hashtag and appear at the top of the trending topics list.
  • Website cards: These ads promote a website or landing page and include an image, title, and description.
  • App install cards: These ads promote mobile apps and include an image, title, and description.

Based on attributes like behaviours, interests, and demographics, advertisers can target particular populations. Cost-per-engagement (CPE) or cost-per-click (CPC) advertising are available for purchase on Twitter. The advertiser gets billed each time a click is made on the ad or it is interacted with (liked, retweeted, replied, etc.).

Moreover, Twitter provides larger companies with a managed campaign service and a self-service platform for small and medium-sized enterprises.

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